Wow! It’s true! Apple will now price match.
Earlier in the week, 9to5Mac and MacRumors, told us that Apple retail stores are now doing price matching on iPads, iPhones and Macs. It originally started with a just a few stores, but has now expanded to be a company-wide policy.
The unofficial word is that they will allow specialists to price match iPhones, iPads and Macs, giving a maximum of 10% off without authorization from the parent company. The Apple Specialists are also allowed to provide business customers with up to 20% off non-Apple accessories when they are purchased with an Apple product through a special order. It seems that the most popular items, iPhone 5s and the Retina iPad mini, are excluded from this discount.
These price matches only apply to legitimate third-party retailers with advertised discounts, such as Target, Walmart and Best Buy. The price match does not include individual resellers on places like Amazon and eBay.
Whether an Apple store chooses to match the prices is up to the store manager. If the store you want to match is not nearby and they do not consider it a competitor then they can say no. You must also provide them with legitimate printed advertising, they wont accept your word or a print out from a website. Also don’t expect them to call the competition to confirm the pricing for you. Come prepared with the advertisement in hand.
If Apple Stores will price match, does this mean that we might be seeing some price wars? I highly doubt it, but it’s nice to speculate.